Running shoes should be kept in a dry environment where they will not get creased or damaged. Runners often keep their shoes in a hallway or on the balcony, because of the odors. It’s not a proper shoe care and there should be an better solution to maintain them.
Why not to create a box to do it?
Concept
Creating the packaging as the reuseable box that will not be thrown away.
The packaging of the special edition ON shoes is designed as a drawer box with an activated carbon filer sheet. The shoes can be storage in the box even right after the running.
Design Assumptions of the packaging
Function
protection during the delivery | storage | keeping the odors inside | protection from moisture - air flow
Style
minimalistic | premium | the brand feel | sporty while elegant
Materials & Finishes
sustainable | biodegradable | durable | embossed - haptic perception
The packaging is made from a recycled cardboard and kraft paper.
To keep the design the most sustainable there is no print on the box.
To keep the premium feeling the logo and the claim are embossed.
The inside part of the drawer is covered with a white laminated paper to protect the cardboard from damaging from dirt and moisture.
Includes
The form of the box is a drawer box.
The main parts are the sleeve, the drawer - the inner box and the envelope.
Dimensions: 32 x 22 x 12 cm